For no good reason other than the fact that I seem to (very sadly) spend my working life summarising and recommending stuff in powerpoint, I’ve decided to try to look at one issue or topic every week in a slide, a para or 2 of explanation and 5 things that I think brands can learn. Saves me time, gets to the point quicker and (if anyone out there actually reads this) saves you time. Everyone’s a bloody winner.
I'm calling it 'Slide Issue' and it will basically resemble the inside of my brain…
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